Venturi GP augments the areas marketing and communications

Team Venturi, competitor in the Formula E Championship, restructures its marketing and communication departments. In the future, professional racing driver Ellen Lohr will be responsible for the marketing of the Monaco based squad and Birgitt Dietel for the communications. While Michael Kiilerich takes over the commercial management. The trio replaces Jim Wright who has been working since 2014 for the team racing in the innovative electric-vehicle series. 

“We thank Jim Wright for the successful cooperation,” said Gildo Pallanca Pastor, Venturi GP team owner. “In the build-up period and the first two seasons he was an important part of our team.” Pastor expects the re-structuring to make for many positive and new impulses. “With the increasing public interest in the Formula E Championship in general and the increasing number of our partners, boosting our marketing and communication efforts is of major importance. With Ellen Lohr, Birgitt Dietel and Michael Kiilerich we now can rely on the services of a great team and feel well prepared for the things to come.”

Ellen Lohr is anything but an unknown face in the motor-racing world. Until today, the Mercedes works driver has remained the only female driver to have won a DTM race. After her retirement from touring-car racing she competed – inter alia – in European Truck Championship, and in marathon rallying. “I have followed Formula E right from the beginning and I’m proud of having been offered the opportunity to work for Venturi in this revolutionary series,” said Lohr. Birgitt Dietel also has got quite a lot of motor-racing experience as she was responsible for the communications of a European Truck Championship team, in the past five years. Meanwhile, Denmark’s Michael Kiilerich even can hark back to 15 years of experience as manager of international companies. “I’m looking forward to this challenge as the electric mobility will change the world and Formula E is going to accelerate this development,” Kiilerich underlined.

On Venturi GP

Team Venturi GP is based in Monaco and the motor-racing branch of the car supplier Venturi. Company owner Gildo Pallanca Pastor can be regarded as visionary when it comes to electric mobility. In 2000 he took over the management of Venturi Paris S.A. and turned the company from a small-batch car manufacturer into a supplier of innovative drive shafts.  Inter alia, Venturi was responsible for the retrofitting of production cars for the French post to electric drive. Co-owner of Venturi GP is German entrepreneur Marc Gindorf who made a name for himself in DTM and at the legendary Nordschleife.

In the Formula E debut season, the Venturi Formula E team was represented on the grid by Nick Heidfeld and Stéphane Sarrazin. The latter was teamed up in 2015 / 2016 with former F1 World Champion Jacques Villeneuve and Briton Mike Conway. In the current season, Sarrazin once again will race for the Monegasque team, with Maro Engel who resides in Monaco being his new team-mate, for the 2016 / 2017 winter season.

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